I saw this the other day when I was shopping for clothes on Gap.com. Apparently they’ve added a brand new store to their line up. Piperlime.com doesn’t make its own brand. It’s simply a reseller. The thing that really attracted me to the site was their great selection. I suppose “great selection” all depends on what style of shoe and apparel you’re into. For someone like me who likes color and variety in my sneakers, it was great! Even for the ladies they have a great selection.

But to further seal the deal they’re offering Free Shipping and Free returns on all orders. Now that is something I’ve never seen done.

From a marketing stand point, thats a GREAT pitch. But from a HR point of view, it’s also a great idea. Less man power than opening a physical store. So what would have been paid to the $7.75/hr employee now goes toward FREE shipping. It’s a win win if you ask me.

Pricing of the shoes. Not the greatest prices in the world, but also not the worst prices in the world. If you live in a state where there is no sales tax, you’re doing good!

This entry was posted on Tuesday, September 25th, 2007 at 12:09 pm and is filed under Front Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.